Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]

Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.

A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.

Reading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.

Solid design principles for raising the bar on graphic communications

You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.

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by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...

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To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.

In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.

Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]

"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert Horn on visual thinking.

“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.

Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.

David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.

"A printed page is touchable, an archive, a reference, a resource that does not arrive via thin air and will not disappear into thin air. “

Surprise de-rails our train of rational thought, throwing our expectations and stories about the way things are out the window.

Guest post by Robert Campbell, Maui Printing Company.