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    Kaua‘i Nui Kuapapa Project Update
    Linda Pizzitola, Kauai, Hawaii
    • Sep 8, 2020
    • 1 min

    Kaua‘i Nui Kuapapa Project Update

    In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
    61 views0 comments
    10 Years of Heiva I Kauai
    Linda Pizzitola, Kauai, Hawaii
    • Sep 1, 2020
    • 1 min

    10 Years of Heiva I Kauai

    Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
    92 views0 comments
    Hooking Skimmers and Scanners
    Linda Pizzitola, Kauai, Hawaii
    • Aug 25, 2020
    • 2 min

    Hooking Skimmers and Scanners

    In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
    36 views0 comments
    Contrast: The Design Secret of the Universe
    Linda Pizzitola, Kauai, Hawaii
    • May 30, 2020
    • 1 min

    Contrast: The Design Secret of the Universe

    Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
    48 views0 comments
    Proximity: Why It Matters
    Linda Pizzitola, Kauai, Hawaii
    • Apr 20, 2020
    • 2 min

    Proximity: Why It Matters

    Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
    36 views0 comments
    Focal Point - the power of one
    Linda Pizzitola, Kauai, Hawaii
    • Apr 9, 2020
    • 2 min

    Focal Point - the power of one

    A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
    65 views0 comments
    Reading: Screen vs. Paper
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 2 min

    Reading: Screen vs. Paper

    Reading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.
    2 views0 comments
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 16 min

    20 Design Rules You Should Never Break

    Solid design principles for raising the bar on graphic communications
    583 views0 comments
    Fun & Branding with                 Venn Diagrams
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 1 min

    Fun & Branding with Venn Diagrams

    You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
    7 views0 comments
    What Is Graphic Design? Part 1
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 1 min

    What Is Graphic Design? Part 1

    by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
    8 views0 comments
    Grab Attention with Your Message
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 3 min

    Grab Attention with Your Message

    To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
    11 views0 comments
    It’s the Journey
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 2 min

    It’s the Journey

    In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
    1 view0 comments
    How We Remember
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 2 min

    How We Remember

    Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
    7 views0 comments
    Visual Thinking: Coming Full Circle
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 3 min

    Visual Thinking: Coming Full Circle

    "After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert Horn on visual thinking.
    6 views0 comments
    What is Graphic Design? Part 2
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 1 min

    What is Graphic Design? Part 2

    “What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
    2 views0 comments
    Graphic Designers on Graphic Design
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 4 min

    Graphic Designers on Graphic Design

    Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.
    3 views0 comments
    How to Create Advertising that Sells
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 8 min

    How to Create Advertising that Sells

    David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.
    1 view0 comments
    In Print We Trust
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 3 min

    In Print We Trust

    "A printed page is touchable, an archive, a reference, a resource that does not arrive via thin air and will not disappear into thin air. “
    2 views0 comments
    The Element of Surprise
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 3 min

    The Element of Surprise

    Surprise de-rails our train of rational thought, throwing our expectations and stories about the way things are out the window.
    4 views0 comments
    Top 10 Reasons to Use Print
    Linda Pizzitola, Kauai, Hawaii
    • Mar 22, 2020
    • 3 min

    Top 10 Reasons to Use Print

    Guest post by Robert Campbell, Maui Printing Company.
    3 views0 comments
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