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Linda Pizzitola, Kauai, Hawaii
- Jan 31
- 2 min
Gestalt Principles of Perception
The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...
22 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Jan 14
- 6 min
9 Types of Email to Keep Customers Engaged
a re-post by Jessica Rangel from NOUPE 1/5/21 Got an email list of customers and subscribers? Collaborate with Kauai Design on the design...
33 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Sep 8, 2020
- 1 min
Kaua‘i Nui Kuapapa Project Update
In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
61 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Sep 1, 2020
- 1 min
10 Years of Heiva I Kauai
Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
97 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Aug 25, 2020
- 2 min
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
38 views0 comments
Linda Pizzitola, Kauai, Hawaii
- May 30, 2020
- 1 min
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
48 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Apr 20, 2020
- 2 min
Proximity: Why It Matters
Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
37 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Apr 9, 2020
- 2 min
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
65 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
Reading: Screen vs. Paper
Reading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.
2 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 16 min
20 Design Rules You Should Never Break
Solid design principles for raising the bar on graphic communications
1,014 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
12 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What Is Graphic Design? Part 1
by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
8 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
11 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
1 view0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
7 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Visual Thinking: Coming Full Circle
"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert
Horn on visual thinking.
6 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What is Graphic Design? Part 2
“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
2 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
Graphic Designers on Graphic Design
Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.
3 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 8 min
How to Create Advertising that Sells
David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.
1 view0 comments
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