Linda Pizzitola, Kauai, Hawaii
You Never Get a Second Chance to Make a First Impression
It turns out that we DO judge a book by its cover. And that we’re pretty accurate in our split second assessments. And that our first...
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Linda Pizzitola, Kauai, Hawaii
- Sep 26, 2021
- 2 min
12 Graphic Design Truths from 20+ Years in the Trenches
GRAPHIC DESIGN PRINCIPLES 1. Less is more 2. Start with a concept 3. Make complicated things simple, and abstract things real. [...]
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Linda Pizzitola, Kauai, Hawaii
- Jul 20, 2021
- 1 min
Logos: Concept to Creation
Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.
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Linda Pizzitola, Kauai, Hawaii
- Apr 7, 2021
- 2 min
Gestalt Principles - Part 2
Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.
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Linda Pizzitola, Kauai, Hawaii
- Jan 31, 2021
- 2 min
Gestalt Principles of Perception
The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...
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Linda Pizzitola, Kauai, Hawaii
- Sep 8, 2020
- 1 min
Kaua‘i Nui Kuapapa Project Update
In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
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Linda Pizzitola, Kauai, Hawaii
- Aug 31, 2020
- 1 min
10 Years of Heiva I Kauai
Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
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Linda Pizzitola, Kauai, Hawaii
- Aug 25, 2020
- 2 min
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
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Linda Pizzitola, Kauai, Hawaii
- May 30, 2020
- 1 min
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
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Linda Pizzitola, Kauai, Hawaii
- Apr 20, 2020
- 2 min
Proximity: Why It Matters
Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
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Linda Pizzitola, Kauai, Hawaii
- Apr 8, 2020
- 2 min
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 16 min
20 Design Rules You Should Never Break
Solid design principles for raising the bar on graphic communications
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What Is Graphic Design? Part 1
by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Visual Thinking: Coming Full Circle
"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert
Horn on visual thinking.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What is Graphic Design? Part 2
“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
Graphic Designers on Graphic Design
Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.
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