Linda Pizzitola, Kauai, Hawaii
13 Commandments for Copywriters
From Stansberry Research, a privately owned American publishing company founded by Frank Porter Stansberry. The company is headquartered...
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Linda Pizzitola, Kauai, Hawaii
- Jun 7, 2021
- 9 min
20 Ways to Make Your Copy More Believable
CHECKLIST : 20 Ways to Enhance the Credibility of your Message
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Linda Pizzitola, Kauai, Hawaii
- Feb 15, 2021
- 2 min
Reason Why: The Most Persuasive Tool in Advertising
An excerpt from my longtime copywriting mentor, Gary Bencivenga, MARKETINGBULLETS.COM
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Linda Pizzitola, Kauai, Hawaii
- Aug 25, 2020
- 2 min
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
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Linda Pizzitola, Kauai, Hawaii
- Aug 3, 2020
- 2 min
Seven Hard-Working Editing Tools to Guarantee Clarity in Your Copy
Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.
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Linda Pizzitola, Kauai, Hawaii
- Jun 10, 2020
- 3 min
Benefits 101
According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
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Linda Pizzitola, Kauai, Hawaii
- May 6, 2020
- 3 min
10 Easy Ways to Boost Your Copy
Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
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