Guest post by Daniel Levis, originally published in The Total Package. When planning a promotion, there are always things you need your...

An excerpt from my longtime copywriting mentor, Gary Bencivenga in Marketing Bullets Subscribe at marketingbullets.com Originally shared...

a re-post by Jessica Rangel from NOUPE 1/5/21 Got an email list of customers and subscribers? Collaborate with Kauai Design on the design...

In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.

Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.

According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]

Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]