• Linda Pizzitola

Fun & Branding with Venn Diagrams












If you're on Facebook you may have seen this fun 'Venn diagram of the week' showing the common ground between Bank Robbers, DJs and Preachers:

Got my attention and made me laugh. Then someone took it a step further, adding Mom Taking Off Your Sweater:

Ha ha ha. So I was primed for Venn diagrams when I read about this one on Luvvie Ajayi's website in Brand Now by Nick Westergaard. Ajayi is an author, speaker, and digital strategist who “thrives at the intersection of comedy, technology, and activism."

Westergaard suggests this as an exercise for anyone taking a deep dive into their brand identity and defining what they really stand for.

I took the challenge. After making a long list of things that Kauai Design stands for, I believe the heart and soul of the work is:

As Steve Jobs said so succinctly, "Design is not just what it looks like and feels like. Design is how it works." With 22 years experience and growth as a designer, and continuous studies in sales copy writing and marketing, Kauai Design offers more than just a pretty face. You get design that works.

If you're up for your own deep dive (or want to create Venn diagrams for fun) you can download the above (blank) 3-circle one at https://drive.google.com/open?id=1bUnwU6GiWpZIZUHqcmh_XjQ7YXcV-oU_ Thanks for reading!