Most often a new business owner comes to me with a vague idea (or no idea) about the kind of logo design they'd like to represent their...

Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.

Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.

Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).

A guest post from Ryan Holiday

In “The Cognitive Neuroscience of Creativity,” author and neuroscientist Arne Dietrich, Ph.D. outlines four ways to be creative,

As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com

Creative people tend to fit a personality profile including these 7 traits. Based on research by Øyvind L. Martinsen.

Research findings and stories worth sharing from QUIET: THE POWER OF INTROVERTS IN A WORLD THAT CAN'T STOP TALKING, by Susan Cain

In his book, IMAGINE: HOW CREATIVITY WORKS, author Jonah Lehrer takes us on a ride through the creative process.

PROVEN WAYS TO CREATE BETTER STORIES (AND WHY STORIES SELL). Guest post by Gregory Ciatti.

"Creativity works in mysterious and often paradoxical ways," begins Carolyn Gregoire of the Huffington Post [...]

Guest Post by Catherine Clifford Entrepreneur.com

... about Creativity. Guest post by James Johnson.

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity." - Carl Jung

This guest post by copywriter Debra Jason guides us in creating a magnetic message that resonates with our ideal client.

"Yes and..." is one of my favorite take aways from TO SELL IS HUMAN by Daniel Pink. He says we're all selling something. Read on. [...]

What creativity really is and some great ways to spark it. Guest post by Daisy Hartwell.