Linda Pizzitola5 days ago3 minMy Superpowers & the Sweet SpotWhat’s my #1 Superpower? According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was fo...
Linda PizzitolaJun 103 minBenefits 101According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
Linda PizzitolaMay 301 minContrast: The Design Secret of the UniverseContrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
Linda PizzitolaMay 63 min10 Easy Ways to Boost Your CopyPunch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
Linda PizzitolaApr 262 minLet it incubate, germinate, marinate…Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).
Linda PizzitolaApr 202 minProximity: Why It MattersArtful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
Linda PizzitolaApr 92 minFocal Point - the power of oneA solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
Linda PizzitolaMar 266 minTen Ways to Feel Better NowI'm writing to share with you a set of tools that may be particularly relevant at this time of loss and uncertainty, although it may seem...
Linda PizzitolaMar 2214 min28 Ways to Find the Stillness You Need to ThriveA guest post from Ryan Holiday
Linda PizzitolaMar 222 minReading: Screen vs. PaperReading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.
Linda PizzitolaMar 2216 min20 Design Rules You Should Never Break Solid design principles for raising the bar on graphic communications
Linda PizzitolaMar 221 minFun & Branding with Venn DiagramsYou may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
Linda PizzitolaMar 221 minWhat Is Graphic Design? Part 1by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
Linda PizzitolaMar 223 minGrab Attention with Your MessageTo break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
Linda PizzitolaMar 222 minIt’s the JourneyIn his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
