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      The Feel Good Manifesto - Part 3
    Linda Pizzitola, Kauai, Hawaii
    • Oct 29, 2021
    • 14 min

    The Feel Good Manifesto - Part 3

    A BETTER FEELING BASELINE “No problem can be solved from the same level of consciousness that created it.” – Albert Einstein
    58 views0 comments
    12 Graphic Design Truths from 20+ Years in the Trenches
    Linda Pizzitola, Kauai, Hawaii
    • Sep 27, 2021
    • 2 min

    12 Graphic Design Truths from 20+ Years in the Trenches

    GRAPHIC DESIGN PRINCIPLES 1. Less is more 2. Start with a concept 3. Make complicated things simple, and abstract things real. [...]
    27 views0 comments
    Logos: Concept to Creation
    Linda Pizzitola, Kauai, Hawaii
    • Jul 20, 2021
    • 1 min

    Logos: Concept to Creation

    Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.
    26 views0 comments
    20 Ways to Make Your Copy More Believable
    Linda Pizzitola, Kauai, Hawaii
    • Jun 8, 2021
    • 9 min

    20 Ways to Make Your Copy More Believable

    CHECKLIST : 20 Ways to Enhance the Credibility of your Message
    29 views0 comments
    The Feel Good Manifesto - Part 2
    Linda Pizzitola, Kauai, Hawaii
    • May 14, 2021
    • 13 min

    The Feel Good Manifesto - Part 2

    HABITS OF THOUGHT "Practice makes perfect so be careful what you practice." –unknown
    32 views0 comments
    Gestalt Principles - Part 2
    Linda Pizzitola, Kauai, Hawaii
    • Apr 7, 2021
    • 2 min

    Gestalt Principles - Part 2

    Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.
    53 views0 comments
      The Feel Good Manifesto - Part I
    Linda Pizzitola, Kauai, Hawaii
    • Mar 5, 2021
    • 17 min

    The Feel Good Manifesto - Part I

    DIGGING OUT OF AN EMOTIONAL HOLE "The very purpose of our life is happiness..." –the Dalai Lama
    57 views1 comment
    Reason Why: The Most Persuasive Tool in Advertising
    Linda Pizzitola, Kauai, Hawaii
    • Feb 15, 2021
    • 2 min

    Reason Why: The Most Persuasive Tool in Advertising

    An excerpt from my longtime copywriting mentor, Gary Bencivenga, MARKETINGBULLETS.COM
    28 views0 comments
    Gestalt Principles of Perception
    Linda Pizzitola, Kauai, Hawaii
    • Jan 31, 2021
    • 2 min

    Gestalt Principles of Perception

    The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...
    31 views0 comments
    Keep On Marketin'
    Linda Pizzitola, Kauai, Hawaii
    • Jan 23, 2021
    • 2 min

    Keep On Marketin'

    Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...
    29 views0 comments
    9 Types of Email to Keep Customers Engaged
    Linda Pizzitola, Kauai, Hawaii
    • Jan 14, 2021
    • 6 min

    9 Types of Email to Keep Customers Engaged

    a re-post by Jessica Rangel from NOUPE 1/5/21 Got an email list of customers and subscribers? Collaborate with Kauai Design on the design...
    46 views0 comments
    Kaua‘i Nui Kuapapa Project Update
    Linda Pizzitola, Kauai, Hawaii
    • Sep 8, 2020
    • 1 min

    Kaua‘i Nui Kuapapa Project Update

    In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
    83 views0 comments
    10 Years of Heiva I Kauai
    Linda Pizzitola, Kauai, Hawaii
    • Sep 1, 2020
    • 1 min

    10 Years of Heiva I Kauai

    Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
    104 views0 comments
    Hooking Skimmers and Scanners
    Linda Pizzitola, Kauai, Hawaii
    • Aug 25, 2020
    • 2 min

    Hooking Skimmers and Scanners

    In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
    40 views0 comments
    Seven Hard-Working Editing Tools to Guarantee Clarity in Your Copy
    Linda Pizzitola, Kauai, Hawaii
    • Aug 4, 2020
    • 2 min

    Seven Hard-Working Editing Tools to Guarantee Clarity in Your Copy

    Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.
    51 views0 comments
    My Superpowers & the Sweet Spot
    Linda Pizzitola, Kauai, Hawaii
    • Jul 3, 2020
    • 3 min

    My Superpowers & the Sweet Spot

    What’s my #1 Superpower? According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was...
    39 views0 comments
    Benefits 101
    Linda Pizzitola, Kauai, Hawaii
    • Jun 10, 2020
    • 3 min

    Benefits 101

    According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
    69 views0 comments
    Contrast: The Design Secret of the Universe
    Linda Pizzitola, Kauai, Hawaii
    • May 30, 2020
    • 1 min

    Contrast: The Design Secret of the Universe

    Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
    50 views0 comments
    10 Easy Ways to Boost Your Copy
    Linda Pizzitola, Kauai, Hawaii
    • May 6, 2020
    • 3 min

    10 Easy Ways to Boost Your Copy

    Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
    84 views0 comments
    Let it incubate, germinate, marinate…
    Linda Pizzitola, Kauai, Hawaii
    • Apr 26, 2020
    • 2 min

    Let it incubate, germinate, marinate…

    Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).
    29 views0 comments
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