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Linda Pizzitola, Kauai, Hawaii
- Sep 8, 2020
- 1 min
Kaua‘i Nui Kuapapa Project Update
In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
61 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Sep 1, 2020
- 1 min
10 Years of Heiva I Kauai
Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
92 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Aug 25, 2020
- 2 min
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
36 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Aug 4, 2020
- 2 min
Seven Hard-Working Editing Tools to Guarantee Clarity in Your Copy
Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.
42 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Jul 3, 2020
- 3 min
My Superpowers & the Sweet Spot
What’s my #1 Superpower? According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was fo...
28 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Jun 10, 2020
- 3 min
Benefits 101
According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
30 views0 comments
Linda Pizzitola, Kauai, Hawaii
- May 30, 2020
- 1 min
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
48 views0 comments
Linda Pizzitola, Kauai, Hawaii
- May 6, 2020
- 3 min
10 Easy Ways to Boost Your Copy
Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
80 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Apr 26, 2020
- 2 min
Let it incubate, germinate, marinate…
Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).
19 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Apr 20, 2020
- 2 min
Proximity: Why It Matters
Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
36 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Apr 9, 2020
- 2 min
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
65 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 26, 2020
- 6 min
Ten Ways to Feel Better Now
I'm writing to share with you a set of tools that may be particularly relevant at this time of loss and uncertainty, although it may seem...
88 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 14 min
28 Ways to Find the Stillness You Need to Thrive
A guest post from Ryan Holiday
19 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
Reading: Screen vs. Paper
Reading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.
2 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 16 min
20 Design Rules You Should Never Break
Solid design principles for raising the bar on graphic communications
590 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
7 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What Is Graphic Design? Part 1
by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
8 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
11 views0 comments
Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
1 view0 comments
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