Linda Pizzitola, Kauai, HawaiiOct 29, 202114 min The Feel Good Manifesto - Part 3A BETTER FEELING BASELINE “No problem can be solved from the same level of consciousness that created it.” – Albert Einstein
Linda Pizzitola, Kauai, HawaiiSep 27, 20212 min12 Graphic Design Truths from 20+ Years in the TrenchesGRAPHIC DESIGN PRINCIPLES 1. Less is more 2. Start with a concept 3. Make complicated things simple, and abstract things real. [...]
Linda Pizzitola, Kauai, HawaiiJul 20, 20211 minLogos: Concept to CreationLogo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.
Linda Pizzitola, Kauai, HawaiiJun 8, 20219 min20 Ways to Make Your Copy More BelievableCHECKLIST : 20 Ways to Enhance the Credibility of your Message
Linda Pizzitola, Kauai, HawaiiMay 14, 202113 minThe Feel Good Manifesto - Part 2HABITS OF THOUGHT "Practice makes perfect so be careful what you practice." –unknown
Linda Pizzitola, Kauai, HawaiiApr 7, 20212 minGestalt Principles - Part 2Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.
Linda Pizzitola, Kauai, HawaiiMar 5, 202117 min The Feel Good Manifesto - Part IDIGGING OUT OF AN EMOTIONAL HOLE "The very purpose of our life is happiness..." –the Dalai Lama
Linda Pizzitola, Kauai, HawaiiFeb 15, 20212 minReason Why: The Most Persuasive Tool in AdvertisingAn excerpt from my longtime copywriting mentor, Gary Bencivenga, MARKETINGBULLETS.COM
Linda Pizzitola, Kauai, HawaiiJan 31, 20212 minGestalt Principles of PerceptionThe term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...
Linda Pizzitola, Kauai, HawaiiJan 23, 20212 minKeep On Marketin'Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...
Linda Pizzitola, Kauai, HawaiiJan 14, 20216 min9 Types of Email to Keep Customers Engageda re-post by Jessica Rangel from NOUPE 1/5/21 Got an email list of customers and subscribers? Collaborate with Kauai Design on the design...
Linda Pizzitola, Kauai, HawaiiSep 8, 20201 minKaua‘i Nui Kuapapa Project UpdateIn 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
Linda Pizzitola, Kauai, HawaiiSep 1, 20201 min10 Years of Heiva I KauaiTake a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
Linda Pizzitola, Kauai, HawaiiAug 25, 20202 minHooking Skimmers and ScannersIn a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
Linda Pizzitola, Kauai, HawaiiAug 4, 20202 minSeven Hard-Working Editing Tools to Guarantee Clarity in Your CopyNow more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.
Linda Pizzitola, Kauai, HawaiiJul 3, 20203 minMy Superpowers & the Sweet SpotWhat’s my #1 Superpower? According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was...
Linda Pizzitola, Kauai, HawaiiJun 10, 20203 minBenefits 101According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
Linda Pizzitola, Kauai, HawaiiMay 30, 20201 minContrast: The Design Secret of the UniverseContrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
Linda Pizzitola, Kauai, HawaiiMay 6, 20203 min10 Easy Ways to Boost Your CopyPunch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
Linda Pizzitola, Kauai, HawaiiApr 26, 20202 minLet it incubate, germinate, marinate…Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).