Linda Pizzitola, Kauai, Hawaii
13 Commandments for Copywriters
From Stansberry Research, a privately owned American publishing company founded by Frank Porter Stansberry. The company is headquartered...
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Linda Pizzitola, Kauai, Hawaii
- Feb 3
- 3 min
You Never Get a Second Chance to Make a First Impression
It turns out that we DO judge a book by its cover. And that we’re pretty accurate in our split second assessments. And that our first...
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Linda Pizzitola, Kauai, Hawaii
- Oct 31, 2022
- 7 min
The Importance of a Creative Mindset to Your Mental Health
by Shane Barker for DesignCuts.com In this article we are going to cover the benefits of maintaining a creative mindset during your...
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Linda Pizzitola, Kauai, Hawaii
- Aug 21, 2022
- 5 min
For a More Creative Brain Follow These 5 Steps
by James Clear, author of the New York Times #1 bestseller, Atomic Habits Nearly all great ideas follow a similar creative process and...
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Linda Pizzitola, Kauai, Hawaii
- Oct 29, 2021
- 14 min
The Feel Good Manifesto - Part 3
A BETTER FEELING BASELINE
“No problem can be solved from the same level of consciousness that created it.” – Albert Einstein
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Linda Pizzitola, Kauai, Hawaii
- Sep 26, 2021
- 2 min
12 Graphic Design Truths from 20+ Years in the Trenches
GRAPHIC DESIGN PRINCIPLES 1. Less is more 2. Start with a concept 3. Make complicated things simple, and abstract things real. [...]
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Linda Pizzitola, Kauai, Hawaii
- Jul 20, 2021
- 1 min
Logos: Concept to Creation
Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.
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Linda Pizzitola, Kauai, Hawaii
- Jun 7, 2021
- 9 min
20 Ways to Make Your Copy More Believable
CHECKLIST : 20 Ways to Enhance the Credibility of your Message
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Linda Pizzitola, Kauai, Hawaii
- May 14, 2021
- 13 min
The Feel Good Manifesto - Part 2
HABITS OF THOUGHT
"Practice makes perfect so be careful what you practice." –unknown
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Linda Pizzitola, Kauai, Hawaii
- Apr 7, 2021
- 2 min
Gestalt Principles - Part 2
Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.
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Linda Pizzitola, Kauai, Hawaii
- Mar 5, 2021
- 17 min
The Feel Good Manifesto - Part I
DIGGING OUT OF AN EMOTIONAL HOLE
"The very purpose of our life is happiness..." –the Dalai Lama
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Linda Pizzitola, Kauai, Hawaii
- Feb 15, 2021
- 2 min
Reason Why: The Most Persuasive Tool in Advertising
An excerpt from my longtime copywriting mentor, Gary Bencivenga, MARKETINGBULLETS.COM
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Linda Pizzitola, Kauai, Hawaii
- Jan 31, 2021
- 2 min
Gestalt Principles of Perception
The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...
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Linda Pizzitola, Kauai, Hawaii
- Jan 23, 2021
- 2 min
Keep On Marketin'
Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...
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Linda Pizzitola, Kauai, Hawaii
- Sep 8, 2020
- 1 min
Kaua‘i Nui Kuapapa Project Update
In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]
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Linda Pizzitola, Kauai, Hawaii
- Aug 31, 2020
- 1 min
10 Years of Heiva I Kauai
Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
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Linda Pizzitola, Kauai, Hawaii
- Aug 25, 2020
- 2 min
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
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Linda Pizzitola, Kauai, Hawaii
- Aug 3, 2020
- 2 min
Seven Hard-Working Editing Tools to Guarantee Clarity in Your Copy
Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.
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Linda Pizzitola, Kauai, Hawaii
- Jun 10, 2020
- 3 min
Benefits 101
According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
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Linda Pizzitola, Kauai, Hawaii
- May 30, 2020
- 1 min
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
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