Most often a new business owner comes to me with a vague idea (or no idea) about the kind of logo design they'd like to represent their...

Guest post by Daniel Levis, originally published in The Total Package. When planning a promotion, there are always things you need your...

Habits of Thought. "Practice makes perfect so be careful what you practice."

Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.

The Dalai Lama says, “The very purpose of our life is happiness, the very motion of our life is toward happiness.” I agree. All the...

An excerpt from my longtime copywriting mentor, Gary Bencivenga in Marketing Bullets Subscribe at marketingbullets.com Originally shared...

The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...

Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...

a re-post by Jessica Rangel from NOUPE 1/5/21 Got an email list of customers and subscribers? Collaborate with Kauai Design on the design...

In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]

Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org

In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.

Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.

What’s my #1 Superpower? According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was...

According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]

Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]

Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]

Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).

Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.

A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.