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  • Writer's pictureLinda Pizzitola, Kauai, Hawaii

The Power of Branding

Updated: Apr 18, 2023

the power of branding - collected quotes

17 selected quotes on the nature and impacts of a solid brand identity

MICHAEL EISNER. “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

STEVE FORBES. “Your brand is the single most important investment you can make in your business.”

UNKNOWN. “Your entire company should be considered your branding department.”

MALCOLM FORBES. “There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.”

SCOTT COOK. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

JEFF BEZOS. “Your brand is what other people say about you when you’re not in the room.”

KIM TIMOTHY. “A brand is how one customer describes your business to another.”

CHRISTOPHER BETZTER. Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.”

SCOTT TALGO. “A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”

ZIG ZIGLAR. “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

PAUL RAND.  “Design is the silent ambassador of your brand.”

DAVID AAKER. “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”

AL REIS & LAURA REIS. “What is the single most important objective of the marketing process? We believe it’s the process of branding. Marketing is building a brand in the mind of the prospect.”

SCOTT BEDBURY. “A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.”

KEVIN THOMSON. “Organizations in the future will manage feelings, beliefs, perceptions and values – the asset of emotional capital – as the hidden resources with the power to translate people’s knowledge into positive action.”

CHARLES R. PETTIS III. “A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.”

UNKNOWN. “The three key rules of marketing are brand recognition, brand recognition, brand recognition.”

For more on branding, see Brand Thinking and The Right time to Rebrand

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