Linda Pizzitola, Kauai, Hawaii
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
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Linda Pizzitola, Kauai, Hawaii
- May 6, 2020
- 3 min
10 Easy Ways to Boost Your Copy
Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
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Linda Pizzitola, Kauai, Hawaii
- Apr 26, 2020
- 2 min
Let it incubate, germinate, marinate…
Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).
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Linda Pizzitola, Kauai, Hawaii
- Apr 20, 2020
- 2 min
Proximity: Why It Matters
Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
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Linda Pizzitola, Kauai, Hawaii
- Apr 8, 2020
- 2 min
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
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Linda Pizzitola, Kauai, Hawaii
- Mar 26, 2020
- 6 min
Ten Ways to Feel Better Now
I'm writing to share with you a set of tools that may be particularly relevant at this time of loss and uncertainty, although it may seem...
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 14 min
28 Ways to Find the Stillness You Need to Thrive
A guest post from Ryan Holiday
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
Reading: Screen vs. Paper
Reading from paper has a small, statistically significant benefit on reading performance over reading on screen. Here's why.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 16 min
20 Design Rules You Should Never Break
Solid design principles for raising the bar on graphic communications
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What Is Graphic Design? Part 1
by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Visual Thinking: Coming Full Circle
"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert
Horn on visual thinking.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
Why Ask Why?
Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Four Kinds of Creative
In “The Cognitive Neuroscience of Creativity,” author and neuroscientist Arne Dietrich, Ph.D. outlines four ways to be creative,
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What is Graphic Design? Part 2
“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
The Art of Planting Ideas
"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant
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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
Brand Thinking
Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman
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