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Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
11 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
1 view0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
7 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Visual Thinking: Coming Full Circle
"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert
Horn on visual thinking.
6 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
Why Ask Why?
Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com
5 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Four Kinds of Creative
In “The Cognitive Neuroscience of Creativity,” author and neuroscientist Arne Dietrich, Ph.D. outlines four ways to be creative,
5 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 1 min
What is Graphic Design? Part 2
“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
2 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
The Art of Planting Ideas
"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant
2 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
Brand Thinking
Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman
8 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 5 min
The Golden Key of Persuasion
As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com
1 view0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 2 min
A Creative Personality?
Creative people tend to fit a personality profile including these 7 traits. Based on research by Øyvind L. Martinsen.
5 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Introversion & Creativity
Research findings and stories worth sharing from QUIET: THE POWER OF INTROVERTS IN A WORLD THAT CAN'T STOP TALKING, by Susan Cain
2 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
Graphic Designers on Graphic Design
Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.
3 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
How Creativity Works
In his book, IMAGINE: HOW CREATIVITY WORKS, author Jonah Lehrer takes us on a ride through the creative process.
1 view0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 4 min
The Psychology of Storytelling
PROVEN WAYS TO CREATE BETTER STORIES (AND WHY STORIES SELL). Guest post by Gregory Ciatti.
1 view0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 8 min
How to Create Advertising that Sells
David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.
1 view0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 8 min
18 Things Highly Creative People Do Differently
"Creativity works in mysterious and often paradoxical ways," begins Carolyn Gregoire of the Huffington Post [...]
5 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
In Print We Trust
"A printed page is touchable, an archive, a reference, a resource that does not arrive via thin air and will not disappear into thin air. “
2 views0 comments

Linda Pizzitola, Kauai, Hawaii
- Mar 22, 2020
- 3 min
Lessons from Burning Man on How to Unlock Creativity and Think Big
Guest Post by Catherine Clifford
Entrepreneur.com
1 view0 comments
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