Linda Pizzitola, Kauai, Hawaii
Contrast: The Design Secret of the Universe
Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]
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Linda Pizzitola, Kauai, Hawaii
May 6, 20203 min read
10 Easy Ways to Boost Your Copy
Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
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Linda Pizzitola, Kauai, Hawaii
Apr 26, 20202 min read
Let it incubate, germinate, marinate…
Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).
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Linda Pizzitola, Kauai, Hawaii
Apr 20, 20202 min read
Proximity: Why It Matters
Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.
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Linda Pizzitola, Kauai, Hawaii
Apr 8, 20202 min read
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
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Linda Pizzitola, Kauai, Hawaii
Mar 26, 20206 min read
Ten Ways to Feel Better Now
I'm writing to share with you a set of tools that may be particularly relevant at this time of loss and uncertainty, although it may seem...
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 202014 min read
28 Ways to Find the Stillness You Need to Thrive
A guest post from Ryan Holiday
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 202016 min read
20 Design Rules You Should Never Break
Solid design principles for raising the bar on graphic communications
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20201 min read
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20201 min read
What Is Graphic Design? Part 1
by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20202 min read
It’s the Journey
In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20202 min read
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
Visual Thinking: Coming Full Circle
"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert
Horn on visual thinking.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20202 min read
Why Ask Why?
Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
Four Kinds of Creative
In “The Cognitive Neuroscience of Creativity,” author and neuroscientist Arne Dietrich, Ph.D. outlines four ways to be creative,
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20201 min read
What is Graphic Design? Part 2
“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
The Art of Planting Ideas
"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20204 min read
Brand Thinking
Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20205 min read
The Golden Key of Persuasion
As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com
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