PROJECT

 

CLIENT

GOAL

CONCEPT

 

 

 

 

 

 

BACKGROUND

 

 

 

 

 

 

 

TECHNIQUES

 

 

 

 

 

DETAILS

Poster series, Website, Radio Campaign, Bumper Sticker, Call-to Action Cards

Kauai Domestic Violence Preventions Task Force, sponsored by the YWCA of Kauai

Promote safety & harmony for Kauai families, educate & empower the commuity

Recruit high visibility spokespeople to appear on posters and speak on public service announcements (PSA's) reminding non-professionals about what action steps they might take to help prevent domestic viiolence. Posters featured community leaders with relevant calls to action. A varied color scheme added interest to the 5-poster set, which could be rotated or hung in multiples. Posters, PSA's and cards directed residents to the website/survey to review and respond to a list of possible actions they might have taken in the previous week to make a difference. Participants could repeat the survey weekly over the 90 day campaign, and receive additional entries for the prize drawing. 

Recognizing that the friends, relatives and co-workes of those involved in domestic violence are the real 'first responders' to family violence, task force members sought to empower the community to step up and help change norms of behavior on our island. The bumper sticker rolled out first, followed by the simultaneous launch of the poster, website, and radio campaign on May 2, 2011. Two nights at the Kauai Grand Hyatt Resort and Spa were donated as an incentive to respond to the online survey. The survey asked whether participants had taken any action in the previous week to improve safety and harmony in their homes, neighborhoods, workplaces, or in the community at large. 

Eleven community leaders volunteered as spokespeople and appeared on posters and/or spoke on PSA's. Professional studio portraits were provided courtesy of Photo Spectrum. Kauai Design collaborated with Zowee Web Design on the website. KONG Radio Group recorded and edited the PSA's. Posters were created in Adobe Illustrator and printed by Kauai Printing Solutions, who donated the call-to -action cards. 

Posters were printed 11 x 14.25" and also made available 8.5 x 11" for self-printing. Seven years later, the bumper stickers are still visible on vehicles in the community. The website had over 800 visits. To increase the 'shelf life' of the campaign, the posters were revised, eliminating the prize drawing information and made available for download. Radio spots were also re-edited. Radio scripts and website copy written by Kauai Design. 

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