Discerning audiences recognize the signs of an amateur, even if they can’t cite the specific design principles being violated. I made a lot of mistakes myself as a beginner. Let me count the ways! I look back and cringe sometimes. I didn’t know any better. But now that I know what I know, foundational principles of good design matter. A lot. I want to save you from the cringe.
My hope is that you come to love graphic design as I do. At its best, it uses your whole brain and can take you to a blissful state of flow. It’s an interface between consciousness and matter. Designers take invisible, abstract concepts and make them tangible. We transfer ideas from one mind to another. It’s a science and an art.
BY WAY OF INTRODUCTION
I’m Linda Pizzitola, a graphic design entrepreneur since the days when personal computers were just going mainstream in 1996. I studied the fundamentals of layout, typography, color, gestalt principles, the psychology of design, branding, marketing, and the creative process itself. I would have loved to have someone 'spoon feed’ me as I climbed the many learning curves required. I didn't even have Google back then. It was stacks of library books and an occasional seminar.
I did have the luxury of having my dear brother Tim, three time zones away, teach me how to use page layout software by email. And what a difference a coach made! Having someone hold my hand and guide me from A to Z was a priceless gift.
I’ve had multiple opportunities to pay that gift forward, including coaching friends and family members, teaching graphic design classes at my local college, and over a decade of sharing design topics for non-designers in my newsletter-turned-blog. kauaidesign.com/blog
My goal is to help beginning designers climb the learning curve. I want to raise the bar
on DIY design by sharing with you 1) design principles that have stood the test of time and 2) sales psychology backed by the latest neuroscience.
I invite you to step up your graphic communications with free bite-sized articles, tips and tutorials on design fundamentals, writing effective copy, and the creative process itself. Let my decades of experience swimming in the sea of graphic design inform and improve upon your work.
I hope you'll join our community of up and coming graphic designers as we hone our craft, share our work, nurture creativity, and have some fun along the way. Sign up below to receive graphic design tips and short articles in your Inbox twice a month.
SHOUT OUT TO ALL DIY & BEGINNER GRAPHIC DESIGNERS!
In recent years, drag and drop, template-based technology has made graphic design tools accessible to just about anyone with a computer. What I can't help but notice, though, is that a lot of DIY and beginner designers are jumping in without much design education. And you know what? It shows. We don’t know what we don’t know after all.