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  • Writer's pictureLinda Pizzitola, Kauai, Hawaii

My Superpowers & the Sweet Spot

Updated: Jul 24, 2021

What’s my #1 Superpower?

According to an assessment I took recently, “Deliverer” is my greatest strength. The strengths assessment was for an online business course I was taking and the idea was to identify the sweet spot where my core strengths overlap with the needs of my clients. (You can take this free test too at

Deliver what? Pizza?

No. They go on to say, “If there is a person who is emotionally bound to follow through on all promises, it’s you … Your name and reputation depend on you being responsible for your commitments. That’s why people love to have you on their team. They are 100% sure that what’ll get on your desk will get done no matter what.”

It’s true. But there’s a dark side.

You tend to expect the same from others, whose follow-through ethic may not be as strong. I can go into serious disappointment and (I’m not proud of this) even self-righteousness when others let me down. Like “I would never…!” I’m working on that. I do believe that people are doing the best they can. And that I can choose to not personalize their behavior.

Anyway, my classmates and I were tasked with not only taking this assessment, but also asking twenty of our nearest and dearest what they thought our top three strengths were. For me, words like conscientious, dedicated, persistent, and tenacious showed up there too.

But those who know me best…

related even more strongly with my second greatest superpower: empathy. Multiple times words like compassionate, open hearted, loves to help, empathetic, supportive, caring, sensitive, kind, and patient came up. I am humbled by their words and the love behind them. My empathetic and deliverer traits often show up in client reviews too. (See

My other three strengths are optimist (totally), thinker (yes.) and coach (yes).

As a thinker

the assessment says, I am “able to digest complex information and ideas before communicating them, simplifying even the most sophisticated concepts in a way that a 3-year-old would understand.” A former supervisor of mine emphasized that trait in his list of my top strengths too. I’m a curator and distiller of information and a teacher at heart.

As a coach

I see the potential in everyone and love supporting people as they develop into their best and happiest selves. I’ve collaborated with many start-ups and microbusinesses over the years, and had to learn most things the hard way when I was a new freelancer. I would have loved having someone ‘spoon feed’ me the knowledge and skills I needed as a designer and entrepreneur. My brother, three time zones away, did help me learn my first page layout software by email. I’ve been paying that forward ever since, coaching friends, family, and for a semester, students at my local college.

So why should you care?

I believe these strengths, along with my design and writing capabilities, and my 24 years of business experience, are some pretty good qualifications for supporting start-ups and microbusinesses along the path to success.

Jump on some seriously reduced rates through 2021

Since 2015, my hourly rate has held steady at $80. But to support my Kauai neighbors and help small businesses recover from the economic impacts of the shutdown, I’m lowering my rate to $60 an hour through (at least) December 2021. That's 25% off! 

Or, for services at half price (!) you can pay a monthly retainer of $400 and get up to 10 hours of design, writing, and/or project management services. You can pay month by month and even rollover unused hours to the next month.

Since there is only one of me, a limited number of retainer plans are available. So if this model appeals to you, I urge you to act now. There are many of us re-inventing ourselves and our businesses as we emerge from quarantine, all with a need to get the word out.

Let’s talk. It’s easy to get started. Just call, text, or email to schedule a free 30-minute consultation. We’ll explore your goals and see if we’re a fit, with no obligation to go further.

Linda Pizzitola


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