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Logo design

On a Roll, a start-up consulting partnership. Napa, California.

Create momentum, a sense of being "on a roll" or a wave into the future.

Forward momentum is suggested by a bold swash of oblique brush type. The cresting wave connotes power and potential. Rounding the top left and lower right corners of the businesss card enhanced the sense of purposeful leaning into the future.

A psychologist and educator joined forces to offer work teams and individuals guidance in breaking through barriers to business and personal success.

Wave was hand drawn on a Wacom tablet and combined with type in Adobe Illustrator.

Created May, 2001.