a quarterly online publication from 

                                               

Vol. 2 No. 3, July 2005
http://www.kauaidesign.com

I.       Hawaiian Punctuation: `okinas and kahakōs
II.      Identifying & Finding Fonts
III.     Design Basics: Contrast and Consistency?
IV.    Website Update: Back Issues Online
V.     Do You Want to Receive The Graphics Grapevine?
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I.   Hawaiian Punctuation: `okinas and kahakōs

 
Hawaiian residents are accustomed to seeing 'okinas (glottal stops) and kahakōs (macrons) in the written Hawaiian language. The 'okina looks like an inverted comma and indicates a break "similar to the sound between the oh's in the English oh-oh" according to Pukui and Elbert's Hawaiian Dictionary. Vowels marked with kahakōs are always stressed and held somewhat longer than other vowels. 
 
How do we incorporate these pronunciation guides into our documents? If you happen to be running a Macintosh OS 10.2 or higher, the complete Hawaiian alphabet is already available to you. Macintosh has added an option to the computer's internal "keyboard" that allows users to type in 'okinas and kahakōs.
 
Alternately, a number of free Hawaiian fonts can be downloaded from the University of Hawaii at Hilo website www.olelo.hawaii.edu/resources/fonts along with a special "keyboard" that allows you to insert `okinas and kahakōs into your text. If you are printing documents from a computer that has these systems installed, you should be good to go. However, if you intend to share your documents, the target computer must also have these components installed for your punctuation to transfer properly.
 
If your need for Hawaiian punctuation is limited (for me it's primarily place names) you might want to consider these work-arounds:
 
An `okina of sorts can be found on the standard keyboard, above the tab key (or on my laptop it's to the right of the F12 key). This symbol (`) is technically called a "grave accent" and is sometimes used as an opening single quote. Position your cursor and press that key as you would for any other punctuation.
 
The kahakō is a little trickier. My workaround is saving a set of vowels with kahakōs, Ā Ē Ī Ō Ū ā ē ī ō ū, a "toolbar" of sorts that I can paste into an active Word or email document where it's handy. From there I can copy a specific, already-punctuated vowel from the toolbar and paste it into the text where needed. I delete the toolbar before printing or sending my document.
 
To save this "toolbar" yourself, copy the line below and paste it where you can access it again easily. I keep mine in a Word document on my desktop.
 
Ā Ē Ī Ō Ū ā ē ī ō ū
 
You can change the font selection within limits, as many specialty fonts do not have a complete character set available. To create your own toolbar "from scratch" in Word, go to the Insert dropdown menu and select Symbol. Select your font (or convert it later if you choose) then select Latin Extended-A for the subset. Select the vowels one at a time in both upper and lower case:  Ā Ē Ī Ō Ū ā ē ī ō ū
 
To go a step further, you can assign shortcut keys to these vowels-with-kahakōs. For example you could set it up so that typing ALT + "a" would give you ā and typing ALT + SHIFT + "a" would give you Ā., For complete instructions, visit http://www.olelo.hawaii.edu/eng/resources/wordxp.html.
 
 
II.  Identifying and Finding
 
One thing that attracts many of us to computer graphics is the giant selection of typestyles available. Besides the many fonts that come bundled with computer software applications, tens of thousands of fonts apart from the usual cast of characters (pun intended) can be puchased online and downloaded on the spot. It's easy to get carried away in the online "candy store". 
 
Some websites allow you to type in your business name, event name, book title, etc. and see how it looks in any of their thousands of typestyles. You can search by font name, foundry or by category, including: rustic, brush script, handwriting, grunge, outline, shaded, engraved, stencil and decorative, to name a few. The two online resources below also offer a font identification service. If you have your heart set on a certain typestyle and you don't know its name or what type foundry produced it, you can send in a sample for their sleuths to identify for you at no charge.
 
www.myfonts.com 41,396 fonts from 219 foundries  "What the Font?!" allows you to upload a digital scan or photo of the font via their website.
www.philsfonts.com/findfonts 35,000 fonts from over 75 foundries. Offers font identification service by fax or email.
 
Two resources to explore for free fonts are
http://graphicdesign.about.com/msubffnt.htm
www.fontface.com
 
Note: Free fonts are sometimes knock-offs of high quality foundry fonts and often do not contain the full character set. Some will not convert to .pdf format due to licensing issues or will behave unpredictably in certain situations. But hey, they're free! Typing "free fonts" into a search engine like Google will give you a head-spinning number of additional resources.
 
Keep in mind that a plain font can be enhanced with shading, shadowing and 3-D effects in an illustration program to create a one-of-a kind logotype, with or without a tagline, as in the example below. The "WordArt" feature in Microsoft Word also gives you some options for punching up your text. (Insert/Picture/WordArt)
 
 
 
III. Design Basics: Contrast and Consistency?
 
In the April 2004 issue we touched on the topic of white space as an essential design principle. In this issue we look at how both contrast and consistency play a role in good design. While it may seem a contradiction to go for both "different" and "alike" at the same time, contrast gives design its visual punch while consistency brings the pieces together into a solid whole.
 
With contrast we seek to provide variety and stimulation. You can create interest for the reader's eye by juxtaposing elements that are large and small, light and dark, bold and subtle. You can use contrasting colors, typestyles, shapes and textures. Too many contrasting elements, however, lead to a busy, cluttered look. Use sparingly.
 
Repetition, meanwhile, helps create a cohesive layout. You can help the reader feel "at home" by using consistent margins, line spacing, alignment, headings, fonts, and colors. You can echo specific design elements such as a star shape, or more general characteristics such as roundness or boldness. The principle of consistency is important not just within an individual design layout but across a business's logo, letterhead, business cards, brochures, web site, signage, logowear, etc. (See "Your Graphic Identity" in the January 2004 issue for more on this topic.)
 
 
IV. Website Update: Back Issues Online

Past editions of The Graphics Grapevine are now posted on our website: www.kauaidesign.com

Vol. 1 No. 1, January 2004: I. What IS Graphic Design?    II. The Good, the Bad and the Ugly    III. Your Graphic Identity    IV. Why Choose Print?

Vol. 1 No. 2, April, 2004: I. Postcard Promotions    II. Type Tips: One Space Betweeen Sentences    III. Type Tips: Underlining    IV. White Space

Vol. 1 No. 3, July 2004: I. Making Headlines    II. Type Talk    III. Break Up Text With Graphic Elements    IV. The Mission of Kaua`i Design Graphics

Vol. 1 No. 4, October 2004: The COLOR Issue: I. A Color Wheel Refresher Course    II. The Impacts of Color    III. RGB and CMYK Color 

Vol. 2 No. 1, January 2005: I. One- and Two-Color Printing    II. Proofreading: Tools of the Trade    III. Type Families    IV. Calling All Questions!

Vol. 2 No. 2, April 2005: The DIGITAL PHOTO Issue: I. De-mystifying Resolution    II. "Photo Quality" Printing    III. AddingType to Photos                                                            IV. Glossary of Photo File Formats

A new slide show of sample print ads has been added to the online Portfolio at www.kauaidesign.com. Thanks to those clients for the use of their ads!

V. Do You Want to ReceiveThe Graphics Grapevine?                                      

Future editions of The Graphics Grapevine will be sent to you by e-mail each quarter only if you want to receive them. If, for any reason, you’d like to remove your name from the e-mail list or add your name to the list, please e-mail: linda@kauaidesign.com 

Owner of Kaua'i-based Kaua`i Design Graphics, Linda Pizzitola (formerly Greenhow) specializes in logos, business identity packages and print promotions. Kaua'i Design collaborates with business owners and event promoters to bring their graphic identities to life. See samples of her work, a client list and more at http://www.kauaidesign.com. Linda can be reached by phone at (808) 822-0055.